internet has opened up communication ability to find your audience

Concept

In a real life, you do real things
real things include, well consider not the 'early man' aka 'caveman' but societies, real functioning societies.

story telling
laughter
combat, fighting
physical activity locomotion - walking, running, swimming
eating, cooking, preparing and sharing a meal
gardening
interacting with animals - farming perhaps
hunting
making things - very broad -> construction, textiles, goods
art - verbal arts, visual arts (painting, embroidery), musical arts, the expansion of functional construction to art (beautifully made tables, chairs, clothes)
engineering - problem solving with mechanical approach, invention of tools
perhaps one could say commerce must be involved, but it would be minimal, although, traveling merchants have long been a staple of societies
travelers - traveling

new changes from the internet

until now there has not been the ability to get stuff done by being 'unique'

the internet has allowed people to 'scale' being popular, to 'scale' being unique
whereas you might be the one guy on the block who could tell you how to fix something, or the one aunt or uncle you went to for life advice, the internet now allows that at scale, you could be that person for the internet

of course, previously we had life advice, for example, manners and advice columns in news papers. those were at scale, but the key change is that they required permission.

you can go out and find your audience and if your stuff resonates with that audience, you can keep helping people, at scale.

people then, get specific advice to their more specific situation...and also it allows people to access the market outside of a 'tastemaker'

changes shown by a newspaper column compared to today

1) Permission
to get a column you needed permission from the newspaper, you needed to get your stuff through editors, and eventually while you were able to get stuff out there through networking, someone had to give you a chance on their paper.

today, you can make a column and publish it yourself for people to see online, then you can market it yourself through instagram, tiktok, facebook, and even work directly with people that have built audiences and get to people yourself.

2) Long Tail Topics
you could get life advice for call them universal problems: how to ask for a date, what to do if someone lies to you. but if you had a really specific question, well there was no specialist on how to tell your friends that your kid is gay or what you have to do with that. or how to deal with a specific longterm illness.

now you can give advice through stories well that are even more related to non mainstream experiences of growing up. for example, what to do with racism or how to deal with imposter syndrome as a legacy admit.

new job role

theoretically, you can now have a column that is a life advice column for males, in the 15-29 year old demographic who are establishing their careers, growing up, and what that means to be a brown person in america. it is not for everyone, but it could really have been nice for me, and i assume there are people who would benefit still today going through the same stuff

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