Aspirational products

Seems like having a cool credit card or a cool car or other cool toys is aspirational.

And the thing you are aspiring to is more like a high income.

And a high income is really aspirational of a high net worth.

There are levels to this stuff.

People think that Lexus is a really nice car, and it is, so is Mercedes, but like it is not Bugatti.

So instead of going for the markers, go for the actual thing.

Instead of spending a bunch of money towards the marker (a credit card), get the actual thing (high income, high net worth).