I mean it is not manly. It is fun, and guys are into it, but it is nerdy.
Best way is as a social platform
There are friends that you could do stuff with in real life
Those are opportunity costs
If you are doing that instead of riding the bike
If you are doing that instead of watching TV by yourself
It can be very expensive
It can be cheap
It can cut you off from social interactions
It can connect you
It can expose you to bad and toxic things
It can be relaxing
It can take away from your drive or use up a drive for a good thing
It can increase energy and excitement in life, which feeds into other positive parts of your life
There is an implicit hierarchy of good and bad things, or of things to do and not to do, and when they are appropriate. This is the way.