The Cycle of Creative Production: Process


Striving for excellence.
Communicating your truth: what makes you happy or sad? What do you find exciting or frustrating?


A team. A support system. You need one, create one. Otherwise you end up doing drugs.

Marketing, which is another form of communication.
Selling, which is another form of communication.

Getting your things to people who want them.

And there are all the human aspects. Keep the human aspects in mind, because you want production over time, not a burst of production in your 20s and then nothing.

Decorate Your Laptop to Inspire and Reflect Connection to Your Tools

The problem with business laptops is that they do not inspire, they are visually dull, a consumer grade laptop has colors, a bright screen. built for consumption vs built for production.

What is the relationship between production and inspiration?

Production and inspiration, well you are missing another phase.


Between production and inspiration and production and inspiration is persistence.

Some people call it showing up.

Some people call it grit.

Persistence and experimentation.

That is probably the cycle.

So is it vanity to customize something?
having inspiration may come from a variety of sources, it may come from production, but you do not need to cut it off.

Have a tool be your own, through work, through creation, through persistence.

The way to decorate your laptop that is most accessible looks to be stickers. If not stickers, then get a vinyl cover, which is also a sticker and can be applied by someone with 30 minutes and an exacto knife. After application, before cutting, use a heatgun. If you do not have a heatgun, use a blow dryer. If you do not have a blow dryer, borrow one.

Pick a cover color that you like.

Add stickers that you like.

Make it yours.

Artist entrepreneurs should satisfy three factors, but most books only cover two

I need to clarify this project for myself:

There are plenty of potential ideas which I have come up with, but one breakthrough I had was that I am working with a multifactorial problem, whereas all of the material I am reading online only deals with two factors.

Three Factors

When reading about a succesful businesses, you can read a lot about finding product and market fit. How Gobble tweaked their offerings until they found a meal combination that their clients loved.

You can also read about start up investors talking about team and fit, like how ycombinator judges potential investments.

But I want to read an article that explains how to get all three right.

The three factors are :

  • founder
  • product
  • market

Steven Pressfield deals with issues of being an artist and that fits for me, maybe it is different for you. For me it is more like:

  • artist
  • product
  • market


My hypothesis is that there is a delightful overlap of these three where we are all very happy and have all our needs met.

This hypothesis is based on my first principle that the world has everything that we need, and it is possible to get everything we need. Additionally, it is even possible to get almost anything you want, if you pick only one thing.

Define Success

If you find and work this overlap, well, that is where I am hoping to find a next level for myself.

Success to me would be a sustainable, passive business that resonates with me. It creates a ton of value for people, throws off a sizeable income, and does it in a good way (legal, ethical, moral). Bonuses might include meeting cool people, gear, and access to experiences. I want to have a few fundamentals filled.


The issue is that, most online articles (and off line books) deal with only one, or at most two, factors. All three are important to balance. How do you integrate all three factors?

Issue Examples
  • missing artist - there might be a great product and market, but if the artist does not want to do it, then it will not work. for example, there is great money for full time management consultants, but most people do not want to get that long path to get there. or put in the hours once they get there. for some, it is a great fit. or like if there was a magazine that paid a ton of money and i had to write about some boring aspect of cats.

  • missing product - people love a topic, artist loves doing it, but could not figure out how to make it work financially. i do not know of anyone in particular, but there are those small town bands that people love, but cannot support a full time living. if people love them, well, maybe the band really does have something, but how sustainable is it as a business. how long can they maintain that output, to those fans? or keep it going.

  • missing market - someone loves to do something, but no one really cares about it. they are writing or building for not a market or the market does not know about them.

Integrate all Three Factors

Walk before you run -> Get two factors working.
  • Run multiple experiments to get the system going.
  • You can have multiple experiments running at the same time.
    • a music gig - fulfills artist
    • a part time job - fulfills product and market
    • a skill education (like marketing, coding, analysis) - fulfills artist or does not fulfill artist but fulfills market
  • Maybe some aspects of those could be combined. Maybe not. But once you get two factors working, then consider how you could get a third in there. Or what it would take. Maybe it does not actually just because you drive for Lyft, and like teaching, and other people want to make money driving for Lyft, does not mean that you create e-courses on driving for Lyft.
    • Or maybe it does. Creating an e-course on driving for Lyft could be a start, then now you know how to create e-courses that help people a lot and sell really well.
    • Well now you have a skill, and can make e-courses on a compelling topic. Or take the skills from making the e-course and make compelling videos. Now you have a market, product, and artist fit.
  • Or maybe you realize that you just like meeting people, and that is why you like Lyft, so start exploring that aspect, meeting and interviewing people and maximize that, have fun with it, then share it.
    • Like Humans of New York. It came on. This guy was taking portraits of people in New York and putting them up online for a long time, and getting small amounts of traction. He then started interviewing people and posting content about their stories. Maybe he did not like interviewing peope at first, but man the stories really struck a nerve, and his amount of work and output, well that skyrocketed the content.

[Sidenote: I am realizing there is something like getting on with making a hit.]

Two Factor Potential Solutions

If you have two of the factors working, consider potential solutions:

1. Missing artist

Potential solution?

Artist takes the skills they have, applies self awareness on what they find fulfilling, and rebuild with a business in mind.

Leverage the contacts and experience.

One person I think of is les stroud. i loved that fucking guy\'s show called survivorman. he was and is the only person to have actually done a survivor show. what set him apart was that he was out there, with little or NO tools, and just had to stay alive for 3-5 days. and he had no support, no snacks, no CREW. he filmed himself, like he had to walk, set up a camera, walk back, then film himself walking up, then get the camera, check the footage, then set up another shot. all while trying to survive. you can look into it, but other people, well they had canned situations where they were pointed to water sources, had people build their shelters for them, and given help from the crew. still good shows, but not the authentic, brutality of survivorman. anyway, he did not want to keep doing it, so he went to playing blues music. i sincerely hope he is happy and has enough money. and if you like blues music, check it out or support him.

2. Missing product

Potential solution?

Keep it as a hobby, love it, minimize the harm. or take value out in other ways (non-monetary) like it helps build your legacy, it lets you meet cool people.

But if you want money out of it, those might all be about iterating different business models.

Tweak. Experiment. Be patient. Work.

Figure out a business structure, maybe that is learning on your own, maybe that is partnering with someone that you really love. educate yourself on business models, read small giants, blue ocean, personal MBA. experiment and tweak.

Missing market

Potential solution?

Keep it as a hobby and just make sure you have having fun with it. It serves you and does not harm.

Alternatively, improve, iterate, tweak aspects of your product (including marketing) as it finds fit.

Be patient. Be working.

Examples might be that singer who started as a country singer, then became a pop star (Taylor Swift). Or a christian singer, then a pop punk star (Avril Lavigne). Or a rapper, then a spanish american rapper (Someone else).

For me

Here is a list of my limitations and assets.

  • artist - i like writing. have analysis skills. curious. journalist approach, learn with me.
  • market -
    • not sure on scale (50-100k followers)
    • cool people that i want to be around.
    • something related to my something i am really fascinated by.
    • people willing and able to responsibly pay money.
  • product - ideally it is something passive. or that i do normally and enjoy so it is passive. that is the idea with the blog.
    i am writing all these articles normally. i have been for years. and they just live in notebooks and on my computer. so if someone else can benefit from them, then that would be great. empower other people.
    to make a product, i have so far learned how to purchase a domain, a host, compared different hosts and hosting options, installed wordpress, set up wordpress. my new stuff is tweaking the blog to be fast enough, and light enough. maybe i will learn SEO. the major focus right now is on learning the process of creating good content. content that is really helpful for people, and that resonates with me, and that fits things i am fascinated by.
    right now, business fascinates. business as a tool for lifestyle design. a big dream would be to learn AND DEPLOY enough about marketing, value creation, content, business form, web development, SEO, that i can have a subscription based blog that people pay for annually, love what they get out of it, and match what kinds of things i like to write about, investigate, and share. with that produce bigger things that deliver more value for people. monetize. and deploy money skills so that i can have a robust solution to the money problem.

in the meantime, i am already winning. i like writing, and organizing, and it is fun even if no one else is reading right now. and i feel like i am on a path, so that is cool too. and the pursuit, i can have a good life, now.

describing joy

people describe how they worked too hard, drank too much, yelled at too many people, and did it to achieve something. then realized the error of their ways, and now they live a new life. a different approach to life.

i thought this morning about how, well just entertained the idea of whether that energy could be necessary. if that is a story we hear so much, is that the actual path?

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Workout for more energy and productivity

Motion creates motion. Three months into my job, I was understaffed, overworked, and working on one of the biggest outbreaks we had seen in recent years. Furthermore, this was literally not the job I signed up for...I was supposed to be running a large project, and backing up a primary I was the primary expert and had no staff and was still running the large project.

I should have asked for help...continuously...instead I pushed through it. It would have been good to have some self-awareness on what I needed to recharge. But I just pushed through it. A lot in the rest of my life suffered.

The one lifeline I had, I hung on to with all I could, and it was going to the gym twice a week. The days I went, were like magic. The days I didn't meant the rest of the week I was a stress zombie.

Get busy. It is not a complete solution, but it sure does help.

How to Implement:
Stick to a workout schedule - requires a system, most effective long term
Join a fun recreational sports team - costs money, but you're going to spend money on something, and your health is good
Go on a walk - you can pretty much do this anytime, including when it is cold and rainy out
Go on a run - see above...I live in the frigid state of Minnesota, so sometimes I go inside and run on a treadmill
Go on a bike ride - I do this even in the frigid temperatures of Minnesota, mainly because I can have good traction
Do pushups right now
Do a sit up

Do a sit up.

The hardest part of creating motion is getting up and actually doing something in your mind. Your body can definitely do it, your body wants to do it, it is in your mind that you are stuck. And I agree that there are sometimes chemical dependencies or reasons, and I am still saying to lay down on the ground and do a sit up. Then do another one. And another one. Then do some pushups.

Then you might do some jumping jacks. Burpees. How many? Just spend 30 minutes doing them, tomorrow you can research your favorite optimal workout. How about today, you just do it>

Related Links

Money is not a limiting factor. So what is? Time and energy.

Some people say that instead of buying fancy things, the rich will purchase things that save them house cleaners and cooks and services. Well, I agree with that, but it is because time is the limiting factor for them. Money is not a limiting factor.

For me, I could do my own dishes and wash my own clothes, and use that time to listen to podcasts, videos, trainings, and then that money to give myself a low monthly cash burn rate and then deploy it on a business. My limits are knowledge, execution, and mostly execution. I have some limits on time as well, but I waste a lot of time (television, writing :p)

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How to get started in the productively in the morning?

Try reading in the morning
I have trouble getting to my first task in the morning. Here are things I consider wasted time: social media, reading outdoors articles, watching TV, even listening to the sacred podcast in the morning. It would be great if I my morning routine started me off and then just went straight into the things I tell myself I want to get done.

When I get to work, I'd like to start doing the things I said are important.

My working theory for the past few months has been to do whatever it is that my brain / body / system is asking for. What could those things be?

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a real system

my productivity system
do something everyday. when you start something, do it everyday. like literally everyday. if you want to take on a new habit, a new project, a new endeavor, do it everyday. that is actually easier when starting out.


when you are starting out, the hardest part is not the act of doing something (that can be fun). the hardest part is getting to do something.

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